MEC’s retail stores, often located in urban areas with limited space, struggled to display their full range of tents. To address this, we designed the MEC AR Tent Viewer, an interactive augmented reality experience that lets customers visualize and compare MEC’s tent lineup in 3D—both in-store and at home.

Using the app, customers can explore tents at true scale, swap between models, and inspect details such as vestibule space, ventilation, and sleeping capacity. This solution enhances product discovery, space efficiency, and buyer confidence, creating a more engaging and informed purchasing experience.