Project Overview
MEC’s retail stores, often located in urban areas with limited space, struggled to display their full range of tents. To address this, we designed the MEC AR Tent Viewer, an interactive augmented reality experience that lets customers visualize and compare MEC’s tent lineup in 3D both in-store and at home
Project Impact
The augmented reality tent viewer transformed MEC’s retail experience by solving space constraints while enhancing product accessibility and customer engagement.
98% reduction in floor space usage by replacing physical displays with immersive digital models, effectively using a single tent footprint to showcase an expanding product catalog.
70% of customers felt more confident in their purchase decisions after interacting with tents in augmented reality.
Enabled 40+ tent models to be explored in ultra-realistic detail, inside and out—improving product understanding and comparison.
Extended the retail experience beyond the store, allowing customers to explore tents from home or on the go via mobile devices.
Reinforced MEC’s reputation as a retail innovator, using emerging technology to enhance the customer journey.
This project highlights the power of augmented reality to deliver space-efficient, scalable, and engaging product experiences—setting a new standard for retail innovation across industries.
