Project Overview
The right fit!
A personalized in-store experience was developed, where customers ran on a treadmill wearing Bluetooth sensors to capture their unique breast movement signatures. This data, combined with the user’s preferred activity type and personal preferences, was analyzed using a proprietary algorithm to provide highly tailored sports bra recommendations. By understanding both movement patterns and individual needs, the experience ensures an optimal fit and enhanced comfort for every guest.
Impact
Created a data-driven in-store fitting experience, making Lululemon’s research accessible to retail customers.
Enabled Lululemon educators to recommend sports bras based on personalized biomechanics.
Enhanced Lululemon’s reputation as a leader in technical sportswear and elevated the shopping experience.
Demonstrated seamless integration of technology into retail, improving customer satisfaction and engagement.
