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Yamaha MT-10 SP

Yamaha MT-10 SP

An Interactive Learning Experience

An Interactive Learning Experience

Role

Lead Design

Role

Lead Design

Role

Lead Design

Team Size

16 Members

Team Size

16 Members

Team Size

16 Members

Project Length

6 Months

Project Length

6 Months

Project Length

6 Months

Platform

iOS + Android

Platform

iOS + Android

Platform

iOS + Android

Device

Mobile + Tablet

Device

Mobile + Tablet

Device

Mobile + Tablet

Project Overview

Learn in 3D

This project showcased the power of augmented reality (AR) in transforming static LEGO builds into interactive learning tools, bridging the gap between hands-on construction and real-world engineering education. As lead designer, we created a seamless, interactive AR experience that extended engagement beyond the physical model. Partnering with LEGO and Yamaha, the goal was to capture the essence of the MT-10 SP.

This project showcased the power of augmented reality (AR) in transforming static LEGO builds into interactive learning tools, bridging the gap between hands-on construction and real-world engineering education. As lead designer, we created a seamless, interactive AR experience that extended engagement beyond the physical model. Partnering with LEGO and Yamaha, the goal was to capture the essence of the MT-10 SP.

Technic AR?

LEGO Technic AR was a two-year project featuring a four-model run and remains one of my most fulfilling works to date. Available on iOS and Android for both mobile and tablet, the app allowed users to scan their static LEGO models and bring them to life in AR. This immersive experience introduced new gameplay mechanics, educational content, and challenges that deepened user engagement.


As one of the few AR experiences ever developed by LEGO, this project was a rare and pioneering collaboration. At the time, we were one of only two external vendors to work with LEGO, pushing the boundaries of how digital and physical play could merge.

LEGO Technic AR was a two-year project featuring a four-model run and remains one of my most fulfilling works to date. Available on iOS and Android for both mobile and tablet, the app allowed users to scan their static LEGO models and bring them to life in AR. This immersive experience introduced new gameplay mechanics, educational content, and challenges that deepened user engagement.


As one of the few AR experiences ever developed by LEGO, this project was a rare and pioneering collaboration. At the time, we were one of only two external vendors to work with LEGO, pushing the boundaries of how digital and physical play could merge.

400K+
400K+

App Downloads

0.0
0.0

App Store Rating

The Problem

For the LEGO Technic Yamaha MT-10 SP model, the challenge was to extend the experience—allowing users to interact with and understand its intricate mechanics rather than just admire the finished model. Though the Yamaha MT-10 SP features a working 3-speed gearbox, engine pistons, suspension, and drivetrain, these internal components are hidden once assembled, making it difficult to appreciate their functionality. The goal was to bring these mechanics to life through AR, turning the model into an interactive and educational tool that deepens user engagement.

For the LEGO Technic Yamaha MT-10 SP model, the challenge was to extend the experience—allowing users to interact with and understand its intricate mechanics rather than just admire the finished model. Though the Yamaha MT-10 SP features a working 3-speed gearbox, engine pistons, suspension, and drivetrain, these internal components are hidden once assembled, making it difficult to appreciate their functionality. The goal was to bring these mechanics to life through AR, turning the model into an interactive and educational tool that deepens user engagement.

Research & Discovery

Laying the groundwork

The early stages of the project focused on defining objectives, understanding the product, and testing AR feasibility.

Collaborating with LEGO and Yamaha, we aligned on how to best showcase the Yamaha MT-10 SP’s mechanics while staying true to both brands. Research included studying the real motorcycle, its engineering, and Yamaha’s branding to ensure authenticity.

Fail fast and Iterate Quickly

Rapid prototyping allowed us to push the limits of AR on mobile and tablet devices, refining interactions and optimizing performance. By iterating quickly, we ensured every feature felt seamless, responsive, and achievable within the constraints of available hardware and technology.

The early stages of the project focused on defining objectives, understanding the product, and testing AR feasibility.

Collaborating with LEGO and Yamaha, we aligned on how to best showcase the Yamaha MT-10 SP’s mechanics while staying true to both brands. Research included studying the real motorcycle, its engineering, and Yamaha’s branding to ensure authenticity.


Fail fast and Iterate Quickly

Rapid prototyping allowed us to push the limits of AR on mobile and tablet devices, refining interactions and optimizing performance. By iterating quickly, we ensured every feature felt seamless, responsive, and achievable within the constraints of available hardware and technology.

Early prototype
Final Design

Design Language

Crafting the Visual Atmosphere

The Dark Side of Japan embodies Yamaha’s vision of power and rebellion. We drew insperation from the Japanese underground culture, cyberpunk films, and the underground street riding scene. The environment and UI was designed to feel like a moody, neon-drenched backstreet, balancing industrial grunge with futuristic elegance. With Deep shadows, reflections, and flickering neon lights created a cinematic world.

This raw energy was woven into the experience, shaping its atmosphere and design.

sample moodboard and final in-experience UI elements

Final Designs

Balancing Cinematic Storytelling with Functionality

While the Dark Side of Japan set the tone, usability was just as important. The AR experience needed to be intuitive and interactive, without overwhelming users.

The experience intro was a key moment, designed to immediately immerse users into the Yamaha experience. This moment instantly sells the value of AR and gives that ‘wow’ factor!

Engineering Mode

Take a peak Inside!

Engineering Mode gives users an X-ray view of the Yamaha MT-10 SP, revealing its intricate mechanical components, from engine mechanics to drivetrain movement. By exposing what’s normally hidden inside the model, this mode provides a detailed and interactive look at the bike’s engineering.


Users can expand or collapse components to see how they interact in real time. By shifting gears, they can visualize the gearbox, engine, and drivetrain in motion, reinforcing how power is transferred to the wheels. Selective transparency ensures users can explore the mechanics without losing context.

To enhance focus, a screen tint and label highlights were added, ensuring key components stand out as users interact with the model.

Scale Mode

Take a peak Inside!

Scale Mode allows users to place and explore a life-sized version of the bike in their environment.

1. Placement
Users scanned their surroundings, and a ghosted version of the bike appeared, allowing them to correctly position it before placement.

2. Physics
When placed, the suspension subtly compressed along with audio, mimicking the weight of a real motorcycle.

3. Comparison Mode
Users could switch between the LEGO and real-world versions of the bike to compare their designs side by side.

4. Controls
Users could toggle lights on both versions to see how Yamaha’s real-world design translated into the LEGO model.

Scale Mode allows users to place and explore a life-sized version of the bike in their environment.

1. Placement
Users scanned their surroundings, and a ghosted version of the bike appeared, allowing them to correctly position it before placement.

2. Physics
When placed, the suspension subtly compressed along with audio, mimicking the weight of a real motorcycle.

3. Comparison Mode
Users could switch between the LEGO and real-world versions of the bike to compare their designs side by side.

4. Controls
Users could toggle lights on both versions to see how Yamaha’s real-world design translated into the LEGO model.

Ride Mode

Taking the MT-10SP SP for a Digital Test Drive

Ride Mode transforms the LEGO Technic Yamaha MT-10 SP into an interactive riding experience, allowing users to accelerate, shift gears, apply brakes, and toggle headlights through a dashboard-style UI inspired by the real MT-10 SP.

Immersive Speed Effects
As the user rides, the faster the bike goes, the more immersive the scene becomes:

  • Particle effects, motion blur, and environmental lighting intensify, reinforcing the sensation of high-speed movement.

  • Audio cues evolve dynamically, with the engine sound increasing in pitch and depth as acceleration builds.

  • Haptic feedback enhances realism, simulating the sensation of gear shifts, acceleration, and braking.

Ride Mode transforms the LEGO Technic Yamaha MT-10 SP into an interactive riding experience, allowing users to accelerate, shift gears, apply brakes, and toggle headlights through a dashboard-style UI inspired by the real MT-10 SP.

Immersive Speed Effects
As the user rides, the faster the bike goes, the more immersive the scene becomes:

  • Particle effects, motion blur, and environmental lighting intensify, reinforcing the sensation of high-speed movement.

  • Audio cues evolve dynamically, with the engine sound increasing in pitch and depth as acceleration builds.

  • Haptic feedback enhances realism, simulating the sensation of gear shifts, acceleration, and braking.

User Testing & Onboarding

While we didn’t conduct external user testing sessions ourselves, we worked closely with LEGO’s internal playtesting teams. This feedback was crucial in identifying pain points, particularly around onboarding users to AR and interacting in a 3D space—a technology that many users were unfamiliar with.


By analyzing these insights, we refined the onboarding experience, ensuring clear guidance and intuitive interactions. This helped shape UI improvements, interaction cues, and streamlined tutorials, making the experience accessible, engaging, and easy to navigate for all users.

While we didn’t conduct external user testing sessions ourselves, we worked closely with LEGO’s internal playtesting teams. This feedback was crucial in identifying pain points, particularly around onboarding users to AR and interacting in a 3D space—a technology that many users were unfamiliar with.


By analyzing these insights, we refined the onboarding experience, ensuring clear guidance and intuitive interactions. This helped shape UI improvements, interaction cues, and streamlined tutorials, making the experience accessible, engaging, and easy to navigate for all users.

Final Thoughts

The LEGO Technic AR: Yamaha MT-10SP successfully bridged digital and physical play, transforming a static model into an interactive learning tool. Through AR-driven mechanical exploration, brand authenticity, and intuitive interaction design, the experience deepened users’ understanding of motorcycle engineering while staying true to Yamaha’s identity.

The LEGO Technic AR: Yamaha MT-10SP successfully bridged digital and physical play, transforming a static model into an interactive learning tool. Through AR-driven mechanical exploration, brand authenticity, and intuitive interaction design, the experience deepened users’ understanding of motorcycle engineering while staying true to Yamaha’s identity.